On Friday, April 2013, the DESIGNER SCOUTS launched this years collaborative campaign with long-term partner SKYY VODKA. The event introcuded this years designer collaborations with the labels Anne Gorke, Franziska Michael, Julia Heuse and Ica Watermelon. The labels will be featured in nationwide media cooperations as the hosts of a series of private swapping parties that fashion fans can win in a variety of popular magazines. At the opening event the first exclusive pre-swap took place and the labels presented their new collections with fashion presentations and a fashion film at the beautiful Münzsalon.
Swedish cult brand Weekday and innovative Berlin-based label Front Row Society also submitted some of their collection pieces to the pre-swap. Award-winning mobile app uber supplied the guests of the opening with an exclusive limousine service.
photos by Pascal Rohé